Invited by Interbrand, I participated in the brand repositioning process during its merger with Unibanco. Until 2017, I developed 93 projects including conventions, fairs, digital and printed magazines, e-learnings, and presentations for various bank departments.

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DELIVERIES

• Concepts and scripts

• Visual Identities

• Editorial and digital design

• Presentations

• Conventions and fairs

• E-learnings

• Illustrations

• Infographics and dashboards

[+] training/instructional design
[+] corporate
[+] events
[+] editorial

Financial Education and Sustainability are themes that drive the communication of Brasilprev across all its points of contact. The "Life Projects" concept was created with the aim of raising awareness and guiding people towards the best use of money in achieving their dreams. It is one of the largest projects I have developed for the organization, in partnership with Trevisan School of Business. Active for 12 years, it has delivered more than 2,680 lectures to the low-income population, serving over 124,000 people.

 
Between 2010 and 2023, I also developed over 380 projects in this long partnership, participating in two moments of brand repositioning, identity, and communication, as well as offering strategic consulting during the pandemic for crisis communication reversal.

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DELIVERIES

• Concepts

• Content

• Visual Identities

• Editorial and digital design

• Events

• Instructional Design and learning experience

• Presentations,

• Capturing and Editing

• Infographics

• Training

• Illustrations

[+] training/instructional design
[+] digital channels
[+] corporate
[+] strategic consulting
[+] tarsila's special

Since 2019, I have been working as a partner on projects for Santander Academy, invited by Springpoint/FutureBrand. This involves both creating awareness materials for leadership and conducting technical trainings. The journeys encompass development from pre-work, through the preparation of presenters, classes, and residual materials and e-books, including for visually impaired individuals. At the end of 2021, I was responsible for the revitalization of all the guides and templates used in internal materials, trainings, and reports, after an extensive study of the learning items.
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DELIVERIES

• Extension of communication guides

• Creation of concepts

• Content

• Instructional design

• Designing pathways for learning tracks

To be one of the most desired brands by the Brazilian consumers required a massive repositioning work. I participated in two sales conventions, developing more than 30 presentations on strategic changes and new product launches.

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Reserve is Diageo's luxury portfolio. Each brand has its own identity, but the common ground between them is to lead the consumer through unique and unforgettable experiences. I developed the digital catalog of products during a strategic change in the category.


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Korn Ferry’s comprehensive vision in terms of identifying and empowering people needed a communication system compatible with the high level of their deliveries. We started a partnership for the development of several marketing and endomarketing projects.

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Delicacy and sophistication were the keynotes of the "Better Living Through Scent" campaign, in which I developed not only the presentation but also a sensory experience with the creation of a box containing fragrances from world-renowned perfumers..

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With a focus on real economy businesses, Rise attracts business families to invest in ventures that change the world.

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