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Havaianas

Two sales conventions held in 2014 and 2016 for the presentation of results, goals, and launches of collections, new products, and licensing.

2014

2016

Âncora 1

BUSINESS/STRATEGY/OPERATIONS

2014 to 2016

  • Development of a commercial proposal;

  • Planning;

  • Development and maintenance of the execution and delivery schedule;

  • Direct support for 1 point of contact.

ART

2014

  • Adaptation of the event's Key Visual for 14 presentations;

  • Creation of 377 layouts (out of a total of 428).

2016

  • Adaptation of the event's Key Visual for 16 presentation;

  • Creation of 494 layouts (out of a total of 697).

TOTAL CONTACT POINTS IN THE PROJECT:  14 buyers in 2014 and 13 buyers in 2015

DEVELOPMENT TIME:

10 consecutive days in 2014 and 20 working days in 2016

TEAM:  2 people, including 1 account manager (in 2014), 3 people, including 1 account manager (in 2016)

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