Havaianas
Two sales conventions held in 2014 and 2016 for the presentation of results, goals, and launches of collections, new products, and licensing.
2014
2016
BUSINESS/STRATEGY/OPERATIONS
2014 to 2016
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Development of a commercial proposal;
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Planning;
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Development and maintenance of the execution and delivery schedule;
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Direct support for 1 point of contact.
ART
2014
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Adaptation of the event's Key Visual for 14 presentations;
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Creation of 377 layouts (out of a total of 428).
2016
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Adaptation of the event's Key Visual for 16 presentation;
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Creation of 494 layouts (out of a total of 697).
TOTAL CONTACT POINTS IN THE PROJECT: 14 buyers in 2014 and 13 buyers in 2015
DEVELOPMENT TIME:
10 consecutive days in 2014 and 20 working days in 2016
TEAM: 2 people, including 1 account manager (in 2014), 3 people, including 1 account manager (in 2016)