Female employability

There is still much work to be done to reduce gender inequalities within the communication market. The number of female hires is low, and even lower for leadership positions, due to numerous cultural and structural factors, even though the intellectual capacity of female professionals is equal to or greater than that of male candidates in recruitment and selection processes. In this sense, affirmative actions and initiatives that consider intersectionalities and embrace the improvement of processes within organizations and the market as a whole continue to be necessary.

Talentos Femininos

Webapp launched in February 2021 to increase visibility for professionals from the "Rede Despertar" | "Empatia Criativa".

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ACTIVITIES AND RESPONSIBILITIES

Recruitment of a volunteer UX research team
Data collection and analysis for 6 months
Management of the entire project and coordination of the volunteer team for 8 months
Development of the interface and construction of integrations
Data administration and updating
Iteration and improvements on the interface
Promotion and opening of crowdfunding
Collection of testimonials
Establishment of partnerships
Customer service and negotiation with agencies, recruiters, and other hirers

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Freelas Empatia

Developed and launched in March 2022. Discontinued and merged with "Talentos Femininos" in January 2023.

ACTIVITIES AND RESPONSIBILITIES

Development of the interface and construction of integrations
Data administration and updating
Iteration and improvements on the interface
Promotion and opening of crowdfunding
Creation and moderation of a specific freelancers group to accelerate the recruitment process for specific projects
Standardization of professional cards (presentations)
Maintenance of content repositories by segmentation (informal learning)
Sharing of specific content and knowledge
Customer service and negotiation with agencies, recruiters, and other hirers
Management of specific projects for companies through recruitment via webapp

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"Rede Despertar" | Women in Communication

Employability community created in 2018 to welcome, advise, prepare, and enable better conditions (internal and external). It included 5,700 women, professionals in communication. Closed in May 2023.

ACTIVITIES:

Creation and administration of a Facebook community
Responsible for the expansion, organization, and daily management of specific groups for women on WhatsApp and Telegram (+64 groups)
Design and iteration of user journeys
Creation and refinement of all interactions for user service
Individualized service for each network participant
Management of specific content on other social media platforms (LinkedIn and Instagram)
Collective and individual professional and personal advising (free of charge)
Development and conduct of specific personal improvement programs
Recruitment and project management for organizations with professionals from the network
Recruitment, training, and management of volunteer teams for internal and external activities
Organization of collective and individual mentorships, live workshops, and meetings
Maintenance and updating of a segmented repository of shared knowledge in groups

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Job channel (for cis and trans women)

WhatsApp job channel updated daily with the latest job opportunities. Closed in March 2024.

ACTIVITIES:

Onboarding and user support
Collection and dissemination of job openings daily, with less than 24 hours of circulation
Service to recruiters, direction, and dissemination of affirmative job openings
Keeper of spreadsheets for recommendations and internal complaints
Labeling of job openings based on user evaluations about whether or not it is a good company to work for

Improvement of Attraction and Recruitment processes to increase female participation in the communication market

Course Completion Work (Postgraduate in People Management) - Senac University Center - São Paulo - SP - 2021

ACTIVITIES:

2 years of active listening in groups and communities of women (over 1000 total hours). In-depth interviews with 40 communication market professionals
Market research and best practices
Academic survey of viable models
Analysis of theories and development of a new argument
Design of an intervention project on two fronts: women's training (tech & touch) and consulting in agencies, to drive deep transformations in the market

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