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O que foi feito:

Tarsila's Special

In 2011, Brasilprev sponsored the book "Tarsila" (M10 publisher, 276 pages) by critic Maria Alice Milliet, which presents two phases of the life of the artist Tarsila do Amaral.

 

NOn the occasion of its launch, the company held an intimate and exclusive event, inviting major investors to attend a lecture by critic Aracy do Amaral and the artist's great-niece "Tarsilinha."

Documentary (in video) of interviews with the artist's great-niece.

Presentations and printed support materials for the event.

Filming of the event for the shareholders at the book launch.

saiba espc tarsil

BUSINESS/STRATEGY/OPERATIONS

  • Conducting briefing meetings and partial alignments;

  • Development of a commercial proposal;

  • Development of schedules and PMO tools;

  • Support for 2 contact points at Brasilprev and interface with Tarsilinha and Aracy do Amaral;

  • Supplier management;

  • Team management;

  • On-site support at the event.

ART

  • Development of the scripts for the presentations and speeches of the presenters;

  • Script for the interviews;

  • Interviews with Tarsilinha and Aracy do Amaral;

  • Creation of the event's rhythm and dynamics;

  • Creation of a special visual identity in homage to Tarsila do Amaral;

  • Photography from the artist's family's personal collection for the development of specific material for the book and event;

  • Art direction of the materials;

  • Supervision of filming;

  • Supervision of video editing.

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