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Corporate

The relationship began in March 2011, during the brand repositioning process conducted by Interbrand.

 

Since 2008, following the merger with Unibanco, the company had already been working with the “Everyone for the Customer” program, which completely changed the bank's vision and the relationship established with its own customers. This led not only to the brand's repositioning but also to an internal restructuring, incorporating Sustainability within a corporate strategy in a Governance structure integrated with the business and establishing numerous Financial Education projects as actions of transparency (one of the pillars of the new positioning).

In this way, invited by Interbrand, I developed the first presentation of the new positioning for the board, even when the brand guidelines were still in development. This established an intense connection with the agency, especially in defining how this new brand would communicate with its audience through images, over three months.

 

Following the launch of the new positioning in August, I began to develop a series of other projects directly for Itaú, across various areas.

Deliveries:

Between 2011 and 2017:

  • Development of 45 presentations for HR and Sustainability departments;

  • 6 presentations for the presidency and executive committee;

  • Infographics and dashboards, both printed and digital;

  • 2 presentations for Instituto Rede;

  • 1 presentation for Itaú Asset Management;

  • 5 Conventions for Itaú Seguros;

  • 5 interactive totens for Itaú Veículos; 

  • 2 presentations for Itaúcred;

  • 1 presentation for Itaú Corporate Cards;

  • Digital and printed materials for the 2014 World Cup; 

  • 7 printed and digital magazines about Sustainability and Financial Education + materials for launch events

  • 15 e-learnings.

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