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O que foi feito:

Corporate

The essence of Brasilprev's communication is Financial Education. By providing information to its clients and guiding them on how to plan and invest more effectively, the company has developed various campaigns and series of communication materials.

 

Since the beginning of the partnership in 2010, we have continued to evolve in diversifying the ways of communication to serve clients, employees, partners, and investors to the present day.

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de 2015 a 2017:

  • Creation of 5 series of internal and external pieces communicating the new Brand Identity of Brasilprev and the changes in positioning officially established in 2014;

  • Communications and reformulations of all products offered by the company.

2014:

  • Event to present the company's new positioning on the subject of "Sustainability" (officially recognized only this year), with changes in the entire Governance and vision.

2013 e 2014:

  • Creation of over 50 communication pieces for internal and external workshops on the subject.

2012:

  • Development of a new script and presentation focusing on the post-work period.

2010:

  • Understanding of the main need and suggestion of didactic scripting in two formats of presentations: in-person (in partnership with Trevisan School of Business) and self-explanatory for hosting on the institutional website;

  • Printed brochure with financial planning tips, as supplementary material to the lectures offered;

  • Interactive totem for Expo HSM 2010;

  • ​Interactive totem for "Natal Iluminado 2010" on Paulista Avenue.

2018 to 2020:

  • Development of the Mobseg Channel;

  • Development of the Brokers Channel;

  • Brasilprev Jr Campaign;

  • Christmas Campaign Development;

  • Printed Book for public servants;

  • 2018 Employee Meeting;

  • Hackathon 2018;

  • DICOM Meeting 2019 and 2020;

  • Implementation of CX and Ombudsman;

  • Media campaign;

  • Definition of announcements for strategic Private portfolios;

  • Extension of the vector database in 2020;

  • Brasiprev Easy Campaign;

  • Private and Style Presentations;

  • Strategic consulting for crisis management (pandemic);

  • Conceptualization for the Moving Wallet campaign.

2021 to 2023:

  • Development of a new presentation and Institutional materials after the redefinition of the brand identity;

  • Development of Flex Magazine in 2021;

  • Customer Week Events 2022 and 2023;

  • Presentations to the Board and Ombudsman.

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