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2012
A company that had to completely restructure its business plan.
Today, it offers corporate services of automated SMS sending, chatbots, redirection to mobile pages, and personalized voice messages for its clients.
Deliveries:
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Brand architecture;
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Brand positioning;
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Visual identity;
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Brand identity manual;
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Website;
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Activations.
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STRATEGY
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Participation in the immersion and definition of archetypes for the new brand.
ART
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Image use and treatment research for the guide;
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Selection and treatment of images for institutional materials and choice of basic pictogram kit for general use;
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Design of institutional presentations and segments;
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Development of the template kit + application guide;
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Development of 3 models of editable commercial proposals.
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