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2014

Empresa focada no turismo náutico e especializada na locação de embarcações.

 

O desafio de reconstrução desta marca consistia em transformar a comunicação de um serviço (antes totalmente funcional) em uma experiência de luxo para o público  alto-padrão.

Deliveries:

  • Brand architecture;

  • Brand positioning;

  • Visual identity;

  • Brand identity manual;

  • Website;

  • Activations.

SAIBA MAIS

BUSINESS/OPERATIONS

  • Centralization of customer service, initiating a reversal process with the client;

  • Reorganization of ongoing projects, team reallocation, and development of a new delivery schedule;

  • Management of team morale and motivation;

  • Supervision of deliverables: content and design;

  • Strict process control to ensure delivery before the agreed deadlines;

  • Supplier management: programming

  • Definition of a compensation product.

ART

  • Research, analysis, and definition of image use and treatments for the guide;

  • Selection and editing of images for institutional materials;

  • Creation of a pictogram collection for general use;

  • Design of a visual identity for presentations + template kit with ready-to-use slide models + usage guide.

Note: In June 2014, my hiring was necessary for a client reversal process.

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